influence of Xerox PARC visit in 1978; Xerox Alto; first mouse, icons, graphical human interfaces; GUI,WYSIWYG, development of Executive Information Systems 1984; EIS; touch screen graphical human factors; Commander EIS; Executive use of computers; executive computing; the CEO Goes On Line; Jack Rockart, business graphics; Strategic Information At Your Fingertips; Warren Mcfarlan at Harvard Business School teaching EIS; first ISV partnership with IBM Information Center; IBM marketing partnership with software; Comshare and Dow Jones Partnership; ITAA attempted merger with IIA.